Sales Tips for Successful Trade Shows

Originally posted on Getting Past Yes:

In a lot of cases companies will send junior sales people to trade shows. Over the years I have seen these babes in the woods make many rookie mistakes. While it is essential for new sales people to get live prospect exposure, it is also important for them to have superb mentoring. Make sure your trade show booth is staffed with the right mixture of your top sales people and your hottest new comers. Tradeshows are not cheap and squeezing an ROI out of a show seems to be getting harder year after year. This makes it that much more important to seize every opportunity that is presented to you on the road. Here are some rookie mistakes I have seen time and again on the floors of tradeshow.

Get out of the booth: Nothing irritates me more than seeing 2 or 3 people sitting in a booth all staring…

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